Jun 27 2008
Title, Description and Keywords drive traffic
You may wonder why isn’t your website showing up in Google search. Some of the bloggers may miss out meta tags like title, description and keywords in their blog. You may not aware of its importance but it’s one of the main factor for search engine to identify your site.
Without it you may still get traffic with keywords in the content but for search engine, these tags are the first to look at before digging into your content. It is better not to under estimated the use of these tags and by adding it is not time consuming at all.
Open up your file that store your header code, it must be after <head> and before </head> tag.
<head>
<title>Your Blog Title</title>
<meta name=”description” content=”description of your content” />
<meta name=”keywords” content=”business, tech, internet, blog, money” />
</head>
The way to code title tag is slightly different from description and keywords. Your blog title or name should be within <title> and </title> while description and keywords will be in the content. Keywords should be separate with comma.
For Wordpress user, just edit header.php file. After saving the file, be sure that it appears properly in every pages. Right click on your page and click on “View Page Source” to check out whether your tags are inserted correctly.
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Most search engines do not place too much importance of meta tags anymore. However, that does not mean that we should leave it un-optimized.
If there is one must-have SEO tool for any blog, let it be All-In-One SEO Pack which does the job pretty well.
Yan
Correct me if I’m wrong. I think meta tags get into account for search engines in the first place before looking into content and because of the content contains variant of keywords, it usually over power meta tags as main point.
If the website contains nothing but graphic (no keyword) then meta tags will be in charge.
You have your point which is not wrong at all. I wasn’t saying that those meta tags are not important, they are just less important nowadays in comparison with, say “your blog title”. Choosing the right keyword for that title is what really matters when in comes to SE rankings; apart from inbound links and unique contents.
Out of curiosity, how did you arrive at ChickenSay?
Yan
Well I’m part of ChickenSay..and I’m in the stage of learning…
Oh yes, we all do and let’s do it better, shall we?
Yan
Thanks for the support Yan
Hopefully we can do it well together…